school year | 102 |
Title (title) | 顧客為何透過第三方訂位網站訂房?以品牌形象概念為依據(Why Customers Use Third Party Booking Websites to Book Hotel Rooms? Base on Brand Image Perception) |
Seminar name | 2013餐旅觀光產業個案暨質性研究研討會(ISBN 978-986-03-9138-1) |
Meeting start time | 2013-11-29 00:00:00 |
Event end date | 2013-11-29 00:00:00 |
Published year | 102 |
Meeting place | NATTWN |
Author Chinese name | 劉聰仁 |
Author English name | |
Author type | First Author |